ABP Network has appointed Sameer Rao as Chief Executive Officer (CEO) of ABP Creations Pvt. Ltd. The appointment took effect on June 1, 2022. He will operate from ABP Network’s Mumbai office.
“We are confident that with his expertise and achievements, ABP Creations Pvt. Ltd. to greater heights. In this dynamic period of digital growth, his vision will align perfectly with our goals for ABP Creations Pvt. Ltd. I believe his knowledge and ingenuity will continue to contribute to the success of the organization over time,” said Avinash Pandey, CEO of ABP Network.
According to the company, Rao has a broad experience spanning two decades in television, film and digital platforms. Rao has worked in many roles, including devising, developing and executing original content. He has previously worked at YouTube, STAR India, Discovery Communications, Vinod Chopra Films and UTV Motion Pictures in management and leadership roles.
In the recent past, ABP Studios, a content production house of ABP Creations Pvt. Ltd., has shown potential with his co-produced and critically acclaimed Marathi feature film, Karkhanisanchi Waari (Ashes on a Road Trip) streaming exclusively on SonyLiv. Also ‘Say Yes to the Dress’, another ABP Studios, streamed on Discovery Plus, is a hit with the public. Within a year, ABP Studios will have a customer base that includes Facebook, Google, Universal, SonyLiv, Hoichoi, Star Pravah, Discovery Plus, and National Geographic. In 2022, ABP Studios looks forward to developing and presenting content from its recent acquisitions in the adventure, horror and crime drama genres.
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