Apollo Tires has launched an awareness campaign for the Vredestein brand in India. The campaign is aimed at car enthusiasts and aims to raise awareness about the achievements of the Vredestein brand. “Vredestein is synonymous with premium styling and ultra-high performance tires. We look to promote these qualities of the brand, along with its heritage and legacy, that are winning the hearts of consumers through this campaign, which is being rolled out across various media,” Satish Sharma, president, Asia-Pacific, Middle East and Africa, said Apollo Tires Ltd at the campaign’s launch.
The campaign, #RacingHeartsSince1909, advances the brand’s ideology that tires are not just another shoe of one’s vehicle, but a product that makes driving fun, fast and exciting. This awareness campaign for Vredestein Tyres, created by Mirum, aims to highlight the qualities that distinguish Vredestein from other tire brands.
“Our effort with racing hearts was to bring out the love of driving combined with the brand’s heritage. For a brand like Vredestein, we focused on the emotion and legacy of performance that has distinguished it for more than a century,” said Arvind Nair, director of Northern India, Mirum. The awareness campaign will be broadcast live on social media, OOH, print magazines, alongside BTL activations in prominent cities across the country.
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