GoDaddy has launched a new marketing campaign in India that focuses on the benefits of creating an online presence to make businesses ‘visible’ all over the world, regardless of size and location. The campaign aims to inspire and empower more female entrepreneurs to go online and make opportunities more inclusive.
With rapid digitalization, GoDaddy is encouraging business owners to think about new avenues for consumers to see when building a website and creating an online presence for their business, said Nikhil Arora, VP and MD, GoDaddy India. “At GoDaddy, we are committed to bringing small, micro and medium-sized businesses across India online. The campaign is our way of raising awareness among Indian SMEs and MSMEs to make the most of their online presence. We want to encourage female entrepreneurs to take the plunge with entrepreneurship and make an impact in their local environment and around the world. At GoDaddy, we strive to foster entrepreneurship and help them build, grow and manage their businesses using our online tools and services,” he added.
The new campaign features the female protagonist on a market street in Jaipur. Disappointed at the negligible state of the small business, she steps forward to teach owners how to grow their business by creating a website. The TVC campaign focuses on the need to get businesses online and highlights how GoDaddy is a total solution and a leading provider of online tools and solutions for small businesses. The TVC campaign further reiterates GoDaddy’s mission to give our customers the tools, insights and the people to turn their ideas and personal initiative into success.
Developed and conceptualized by Mumbai-based creative agency Tilt Brand Solutions, the campaign has been rolled out in seven local Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu, and will be shown on media platforms such as TV. , FOS, Display, OLV, Social and PR.
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