Google DigiPivot invites applications to the third batch

Google sponsored further education program DigiPivot has applied for applications for the third batch. This program was developed in collaboration with Avtar and Indian School of Business.

The 2022 edition would have 120 entrants, up from 40 each over the previous two years. This free, 22-week, virtual skills development program aims to create a future-proof workforce of female digital marketing leaders.

“An equal world is an activated world. We have a responsibility to build representative talent pools that are reflective of the communities in which we operate. We have a unique opportunity to increase the representation of underrepresented groups within the digital marketing workforce in India, with the aim of enabling mid-career shifts through retraining. Through DigiPivot, we strive to build a community of women who support each other and also prepay to the communities around them. I consider DigiPivot to be a pivotal hub and game-changer for life and career. DigiPivot will stay true to its core goal of creating social impact for women in India by creating a community-building platform that empowers them to transform their careers into digital marketing,” said Madhuri Duggirala, Vice President, gTech Customer Experience, google. †

DigiPivot also announced Hindustan Unilever Limited as the first industry partner to provide participants with industry-specific insights, applications and mentorship. Applications for DigiPivot 2022 can be made until July 10, 2022.

“DigiPivot is an initiative that puts replaceable digital marketing skills in the hands of female professionals, along with the power of career awareness. For the past two years, it has been a great program ensuring participants learn digital skills while anchoring their careers in a highly intelligent, sustainable way. This time, in its third avatar and scaled to three times its original size, DigiPivot aims to create role models that will demonstrate in their workplace how a career intent, in sync with the latest digital marketing knowledge, can prepare them for lasting success,” said Sauundarya. rajesh. , founder and chairman, Avtar, added,

In addition, all cohort participants would gain access to the recently launched Google Career Certificate in Digital Marketing and Ecommerce for hands-on experience with popular digital marketing and ecommerce tools and platforms such as Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify and Twitter, as well as Google Ads and Google Analytics.

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