The ability to modernize and move applications to the cloud is important for businesses of all sizes. “The speed of cloud adoption doesn’t matter; what matters is reaping the rewards,” said Dilip Kumar, vice president, AWS Applications. He talks to Sudhir Chowdhary about how he plans to drive a growing category of AWS services. fragments:
How is AWS addressing the changing trends in enterprise technology?
We observe several trends that resonate with customers and drive progress. While supply chain management is not new, Covid-19 highlighted its importance as customers realized they were not as robust as they thought. Many companies have had problems using multi-vendor applications that lack seamless integration and require manual data transfers. With technology like AWS Supply Chain, our approach is to leverage existing investments by building a management layer and creating a universal data lake.
Another trend that is gaining momentum is customization. Customers now understand the value of tailored and relevant information, rather than generic messages. For example, a banking company could use Amazon Pinpoint to send targeted text messages and provide personalized experiences to their customers. AWS not only provides scalability, reliability, and security, but also helps customers add business value on top of these infrastructure services, making cloud adoption more accessible.
What are some of the critical challenges facing the cloud market?
Interestingly, only about 10% of total global IT spending goes to cloud services worldwide, but the ability to modernize and move applications to the cloud is important for businesses of all sizes. The speed of cloud adoption doesn’t matter; what’s important is reaping the rewards. Without modernization, innovation on on-premises platforms becomes challenging and limited in scalability.
As cloud technologies, artificial intelligence, and machine learning capabilities have evolved over the years, there has been a growing demand from customers who want to interact with the cloud, not only at the compute and storage level, but also with easy-to-use applications.
The AWS Applications group is a growing category of our services that helps our customers take advantage of AWS Cloud and machine learning expertise, without having to build solutions from scratch.
What new facets are driving the growth of AWS companies in the APJ region, especially in India?
Certainly, there is a notable shift in technology requirements and increasing cloud adoption in the Asia-Pacific region, especially in India. For example, the modernization of the call center industry in India, which is home to a large number of multinational companies, points to the growing demand for advanced technology solutions. This trend points to an increasing need for robust and scalable cloud-based communication and customer service platforms. Another new facet is the large number of OTP (one-time password) messages in India, which shows that the country relies heavily on digital authentication and transaction processes. Moreover, digitization is rapidly increasing in India’s public sector. There is a substantial growth in digital initiatives, surpassing many other countries.
How important is the role of data and analytics in a cloud ecosystem?
It is becoming increasingly important for enterprises to embrace data-driven practices. Customers now expect companies to use their data to provide insights and analytics. Companies must invest in tools, capabilities, and processes over time to build a comprehensive data strategy. Data is often spread across different departments within organizations, according to their organizational structure. To create an end-to-end data strategy, companies need to consolidate and unify their data. AWS offers various analytics tools, data lakes, and machine learning tools to facilitate this process. However, it’s essential for businesses to realize that becoming data-driven is no longer optional – it’s what customers demand.