Indian actor Rashmika Mandanna has come on board as an investor, brand ambassador and advocate for the beauty and personal care brand Plum. Her investment follows a $35 million funding round led by A91 Partners in March 2022. “We have Mandanna on board as we look to strengthen our brand engagement with consumers. A popular childhood icon, she fits in very well with Plum’s brand ethos, with her genuine, approachable personality. This partnership is an important milestone as we continue to build Plum into a much-loved brand that stands for keeping things clean, real and good,” said Shankar Prasad, CEO and Founder of Plum.
This partnership between the actor and beauty and personal care brands is expected to further strengthen Plum’s position to create avenues for customer acquisition, especially with India’s Gen Z and millennial audiences, the company said in an official statement.
“Plum has been one of my favorite brands – it does what it says. I’m looking forward to representing as an investor and also coming on board, to support a brand that is passionate about adding real goodness to the world we live in. Plum makes products that our skincare really needs right now — with our fast lives and familiarity with sun and pollution,” said Mandanna.
Founded in 2013, the brainchild of Shankar Prasad, an IIT-ISB Alum, Plum is a beauty brand with a portfolio in skin care, hair care, personal care and makeup. With over 180 SKUs, Plum has built its customer base across both online and offline platforms. The brand now claims to reach more than 250 towns and cities in India, through more than 1,000 assisted outlets and more than 10,000 non-assisted outlets – growing every month. The brand recently raised $35 million in Series C financing. The brand plans to expand its online and offline presence across India and further scale its production, launch innovative new products and hire more talent.
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