Audio streaming service Pocket FM has launched advertising solutions on the application to accelerate revenue growth. “We are at the forefront of creating audio streaming categories with innovations and our unique storytelling capabilities that lead us to sustainable and profitable growth. The marketing and advertising community has shown tremendous interest in our advertising solutions for its power to optimize brand engagement without disrupting the listener experience,” said Manish Nagar, head of agency relations, Pocket FM.
The company claims to have done many experimental campaigns with more than 100 brands to explore the best audio innovations and to have offered compelling branding solutions to brands such as One Plus, Croma, Amazon Prime, Fino Banking Payments, and Hero Vired, among others.
“For a relatively new platform, it’s great to be producing such innovations in the audio OTT category. But to win an award for it yourself within the first six months is an even greater achievement. We are pleased to have associated with Pocket FM and tried, tested and approved its prowess. Truly a first for our category,” said Anand Bhatia, chief marketing officer of FINO Banking Payments.
Pocket FM’s solution empowers brands to engage with the listener community on a tailor-made basis. The company claims to have over 15 million monthly active listeners on the app, and a daily average time commitment of over 100 minutes. It has raised $93.6 million to date and is backed by investors such as Lightspeed, Times Internet, Tanglin Venture Partners, Goodwater Capital and Naver.
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