Easy business for MSMEs: Energy management company Schneider Electric has revamped its mySchneider IT partner program to help existing partners grow and differentiate their businesses by becoming a strategic advisor and market expert. The program focuses on unique specializations for partners, including IT Solution Provider, IT Software and Services Provider, and Data Center Solution Provider. In India, the company has a total of about 4,000 partners, of which 112 are ‘managed’ partners, part of the existing program.
“These 112 are small business partners that we focus on developing their skills, approaching customers jointly with developers and developing solutions with them,” said Sachin Bhalla, Vice President and Country General Manager, Secure Power. Division, India and SAARC to reporters. at the launch of the new program. SMBs working with Schneider are IT resellers who sell laptops and network equipment, do electrical installations and system integration work, and are now also working on the UPS installation.
“The main goal is how we train these partners in different skills rather than how many partners we want to reach. We want to have partners who can serve customers in every area that Schneider wants to be. So maybe only 112 partners can serve in all areas or maybe we need some more partners in the future,” said Bhalla.
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Over the past decade, members of the existing IT channel program have reaped the benefits, including discounts, tools and offers from Schneider Electric and its flagship APC brand that provides clean backup batteries, surge protection and physical IT infrastructure. said. Partners participating in the evolved program will remain nimble amid current evolving market trends, in turn generating approximately eight times higher revenues, it added.
All partner specializations will be rolled out in the next 12-18 months, starting with IT Solution Provider, which is available now. The first specialization is ideal for IT providers who are experts in IT infrastructure solutions within distributed IT environments, Schneider said.